World first T-shirt bakery
Heard of Johnny Cupcake? I hadn´t before the #IHRSA convention in LA this year. His business idea (after years of entrepreneurship since the age of seven) was simple – selling T-shirts. Fierce competition so he decided to market his t-shirts as cupcakes. He opened cup cake stores – but cup cakes were nowhere to be found. Only t-shirts.
Johnny Cupcake visits places with a van full of t-shirts with wild design. He announces where he will be on social media and fans run all over town to find him. Everybody want to get his t-shirts. Brilliant marketing idea! Check him out: https://johnnycupcakes.com/